City78’s innovative methods help our clients build smarter, mitigate risk, and optimize economic and placemaking potential.

NEIGHBORHOOD PERFORMANCE INDEX (NPI)

Think of the Index as a doctor who moonlights as a brand strategist

Identify problems in the urban environment

Build on urban elements which residents and visitors value most

Develop a cohesive city brand and actionable plan forward

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Tap into the daily experiences of residents and visitors in your city

Track over 100+ topics throughout your city, monitored through the day-to-day experiences of residents and visitors.

Track urban consumer experience by Census Block or individual location

Our data is built up from the millions of perceptions people post about their day-to-day experiences. Our technology synthesizes these perceptions into tangible insights your organization can act on today.

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NPI Outcomes

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