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City78’s innovative methods help our clients build smarter, mitigate risk, and optimize economic and placemaking potential.

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We are at the forefront
 of the smart city movement,

blending forward-thinking urban planning practices with artificial intelligence (ai) and community data

Tools

In order to build truly human-centric cities, City78's methods bring user-generated review data, artificial intelligence, and demographic and urban forecast models together.

Community

Through City78's partnerships with students, researchers and universities, we help guide innovative projects addressing sustainability, human-centric design and big data.

Solutions

City78 engages stakeholders to analyze the nuances across the urban environment and find practical solutions to:

(1) Improve quality of life;

(2) Improve urban economic potential.

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WHY 78?

Go is the oldest and one of the most complex board games in human history. It wasn't until 2016, almost 19 years after IBM's Deep Mind defeated Gary Kasparov, that AI was able to master Go.

Although Google's AlphaGo defeated Lee Sedol, one of the best Go players in the world, 4 out of the 5 games, in the 3rd game on the 78th move, Lee made a risky move that AlphaGo, for all its sophistication, did not predict.

With today's technology, we have the power to reinvent the way we understand humans, on a granular level while at scale. We are named City78 because of our mission to develop tools that build around communities, engaging in their cultures, identities, histories, triumphs and struggles. At every step of the way, we aim to bring human back into data.

“Not everything that can be counted counts, and not everything that counts can be counted."
— William Bruce Cameron

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ETHICS

Overview

City78 operates as a hybrid organization, with both nonprofit (City78 Advisors) and for-profit (City78 LLC) entities, in the greater Washington DC area. Both entities focus on empowering cities to develop human-centric solutions through community-generated data, and our work reflects the highest standards in urban planning and data ethics.

Client

Just as we are transparent with our data, our client work is met with the same ethical standards and honesty. With each project, we ensure that there is no conflict of interest or perceived conflict of interest. New clients are vetted and accepted by City78 based on their work to create social good. We look at their prior work, financials and use our network to ensure they meet the highest standards of their field before we enter a partnership.

Data

City78 is founded upon openness and transparency. Embedded in our methodological approach is the belief that economically sustainable communities are those that foster equitable and just opportunities for all their inhabitants. Therefore, we prioritize honesty in our data analysis and reporting regardless of the client.

OUR TEAM

FEMI ADELAKUN

CEO & CO-FOUNDER, GEOSPATIAL ANALYSIS

Urban specialist experienced in transit oriented, mixed-use development

EMILY RUSSELL

COO & DIRECTOR OF URBAN ANALYSIS

Urban planner with a professional background in nonprofit development and conservation

CHRISTIAN SMUTHERMAN

DIRECTOR OF COMMUNICATIONS

Experienced multimedia director, brand, and marketing specialist

DOUG O'CONNOR

DIGITAL DESIGN CONSULTANT

Cohesive web design and digital experience engineering

THEO GOETEMANN

CO-FOUNDER, OPEN DATA POLICY

Data scientist and mixed media artist with a background in open data and expertise in network/narrative analysis examining online communities

SARAH CAMMAROTA

RESEARCH ANALYST INTERN (SUMMER 2020)

Interested in community-driven economic development

MASLYN PESSNER

RESEARCH ANALYST INTERN (SUMMER 2020)

Interested in global public health and data analytics

CAROLINE STOERKER

RESEARCH ANALYST INTERN (SUMMER 2019, SUMMER 2020)

Interested in mobility and community development

LEXI YOUNG

MARKETING STRATEGIST INTERN (SUMMER 2020)

MBA candidate interested in marketing and brand management

WE ARE A



Small, Micro, Minority-Owned Business

Esri Startup Program Emerging Partner

PARTNERED WITH



Esri Startup program

Google Cloud for Startups program

AND HAVE BEEN FEATURED IN



WeDC Fest

Georgetown Entrepreneurs

Social Media Week Fairfax

Minority Innovation Weekend

Washington DC Startup Week

McDonough School of Business

The Workforce Show

GW I-Corps