City78’s innovative methods help our clients build smarter, mitigate risk, and optimize economic and placemaking potential.

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We are at the forefront
 of the smart city movement,

blending forward-thinking urban planning practices with artificial intelligence (ai) and community data

Tools

In order to build truly human-centric cities, City78's E.D.G.E methodology brings user-generated review data, artificial intelligence, and demographic and urban forecast models together.

Community

Through City78's partnerships with students, researchers and universities, we help guide innovative projects addressing sustainability, human-centric design and big data.

Solutions

City78 engages stakeholders to analyze the nuances across the urban environment and find practical solutions to:

(1) Improve quality of life;

(2) Improve urban economic potential.

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WHY 78?

Go is the oldest and one of the most complex board games in human history. It wasn't until 2016, almost 19 years after IBM's Deep Mind defeated Gary Kasparov, that AI was able to master Go.

Although Google's AlphaGo defeated Lee Sedol, one of the best Go players in the world, 4 out of the 5 games, in the 3rd game on the 78th move, Lee made a risky move that AlphaGo, for all its sophistication, did not predict.

With today's technology, we have the power to reinvent the way we understand humans, on a granular level while at scale. We are named City78 because of our mission to develop tools that build around communities, engaging in their cultures, identities, histories, triumphs and struggles. At every step of the way, we aim to bring human back into data.

“Not everything that can be counted counts, and not everything that counts can be counted."
— William Bruce Cameron

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ETHICS

Overview

City78 LLC operates as a for-profit, independent urban analytics agency in the greater Washington DC area. The City78 organization is organized as a hybrid organization, with its sister organization, City78 International, an NGO, focusing on focused on the mission of advancing the applications of human-centric, data-driven methodologies. Both City78 LLC and City78 International's work reflect the highest standards in urban planning and data science ethics. City78 LLC works with a variety of clients in government, non-profits, foundations and the private sector, a diverse client base which allows us to tell a diversity of stories.

Client

Just as we are transparent with our data, our client work is met with the same ethical standards and honesty. With each project, we ensure that there is no conflict of interest or perceived conflict of interest. New clients are vetted and accepted by City78 based on their work to create social good. We look at their prior work, financials and use our network to ensure they meet the highest standards of their field before we enter a partnership.

Data

City78 is founded upon openness and transparency. In a time when personal data is leveraged by corporations for micro-targeted ads, we make it a priority to use data for social good. Embedded in our methodological approach is the belief that economically sustainable communities and cities are those that foster equitable and just opportunities for all their inhabitants. Therefore, we prioritize honesty in our data analysis and reporting regardless of the client. The community-generated data we work with is exclusively publicly-posted and we publish community-generated and GIS data collected during the course of a project on data.world and BigParser for public sharing and public and academic reuse.

OUR TEAM

THEO GOETEMANN

PROJECT ARCHITECT & CO-FOUNDER

Data scientist and mixed media artist with a background in open data and expertise in network/narrative analysis examining online communities

FEMI ADELAKUN

GEOSPATIAL ANALYST & CO-FOUNDER

Urban specialist experienced in transit oriented, mixed-use development

EMILY RUSSELL

URBAN ANALYST & SUSTAINABILITY DIRECTOR

Urban planner with a professional background in nonprofit development and conservation

ATABAK MARDAN

GEOSPATIAL DATA SCIENTIST

Civil engineer focusing on transportation and highway engineering

XIBEI JIA

BUSINESS DEVELOPMENT SPECIALIST

Urban planner and MBA candidate with a focus on infrastructure construction

ETHAN ZANELLI

CONCEPTUAL DESIGNER

Architectural designer interested in organic revitalization of cities

LEAH BANCHERI

URBAN DESIGNER

Historic Preservationist with a passion for urban and architectural design

OLIVER WEN

DATA ENGINEER

Experiential product engineer with a background in Java and database development

XU HAN

DATA SCIENCE INTERN

Data science intern interested in data-driven business and operations analysis

JEAN-CLAUDE KRADIN

REAL ESTATE ANALYST INTERN

Real estate analyst intern interested in urban development research and consumer habits

ZIYI SHAN

DATA SCIENCE INTERN

Data Science intern interested in data visualization and data-driven real estate analysis

CAROLINE STOERKER

RESEACH/WRITER INTERN

Research/writer intern and urban planning student interested in mobility and community development

HYUNJAE CHO

DATA SCIENCE INTERN

Data science intern interested in GIS and geospatial analysis

AMY MACKINNON

URBAN ANALYST INTERN

Urban analyst intern interested in geospatial data analysis and sustainable development

WE ARE A



Small, Micro, Minority-Owned Business

Esri Startup Program Emerging Partner

PARTNERED WITH



Esri Startup program

Google Cloud for Startups program

AND HAVE BEEN FEATURED IN



WeDC Fest

Georgetown Entrepreneurs

Social Media Week Fairfax

Minority Innovation Weekend

Washington DC Startup Week

McDonough School of Business

The Workforce Show

GW I-Corps